March 7, 2007 (El Paso, TX) Look out wine country, Dos Lunas Tequila officially launches in the state of California today. The arrival to California is groundbreaking for the tequila brand. California is the 13th state Dos Lunas is introducing the brand to, consistent with the company’s objective to expand to the entire United States by 2010. In terms of consumption, California is the top player in the tequila category. Dos Lunas has partnered with California-based Wine Warehouse for distribution in the state. The launch to California falls in line with the brand’s completion of their flight, with the recent addition of Dos Lunas Anejo. Dos Lunas Spirits is made up of four ultra-premium and award-winning tequilas: Dos Lunas Silver, Dos Lunas Reposado, Dos Lunas Anejo, and Dos Lunas Grand Reserve. According to Wine & Spirits Daily, tequila continues to rise in popularity: "Tequila showed the most growth out of all the alcohol categories, with overall dollar sales rising 13.8% and volume up 10%. Sales of the ultra-premium tequila segment rose 33% in January.”
Dos Lunas Tequila produces a line of award-winning ultra-premium tequila made from 100% estate grown Blue Agave. Headquartered in El Paso, TX, Dos Lunas Tequila is all-natural and chemical free. For more information, please visit www.doslunas.com or call 877.DE.AGAVE.
Contact: Emily Thompson
Dos Lunas Spirits