Espanta Suegras - The Mother-In-Law Chaser - Now Available to U.S. Consumers
Espanta Suegras® - the authentic herbal tequila liqueur from the Jalisco region of Central Mexico -is now available to U.S. Consumers. Winner of the Gold Medal and rated 90 points "Exceptional" for Liqueur by the jury of experts at the 2006 International Review of Spirits, Espanta Suegras® is a fine liqueur that brings together an enjoyably sweet flavor and natural herbs to create a unique and festive product. Every bottle of authentic Espanta Suegras® includes a blow out party favor rolled around the neck. In Mexico, blow out party favors that are commonly used for celebrating New Years Eve are colloquially called "espanta suegras," literally meaning "the one for scaring off mothers-in-law." Espanta Suegras® is currently available in Arizona, California, Minnesota, Nevada, New Mexico, and Wisconsin, and will be available in additional states soon.
Fort Atkinson, Wis. (PRWEB) December 5, 2007 -- Doug Hartel, President of Letrah International Corporation, is pleased to announce the availability of award-winning Espanta Suegras® - the authentic herbal tequila liqueur from the Jalisco region of Central Mexico.
Espanta Suegras® is a fine liqueur that brings together an enjoyably sweet flavor and natural herbs to create a unique and festive product. Hand made by Tarre Odena Sucesores, S.A. de C.V., a small, multi-generational family company in Mexico, Espanta Suegras® is an authentic, natural, and delightful alcoholic beverage and an excellent after-dinner drink with subtle notes of mint. As described by Guillermo Mendoza, President of Tarre Odena, "Espanta Suegras® is a sophisticated blend of exceptional quality gold Tequila Reposado that is infused with a number of locally-grown traditional herbs."
Espanta Suegras® was awarded the Gold Medal and rated 90 points "Exceptional" for Liqueur by the jury of experts at the 2006 International Review of Spirits, one of the world's most prestigious international spirits competitions, which is conducted annually by the Beverage Testing Institute in Chicago
The product is reminiscent of the taste of traditional European liqueurs - with good reason. Ramón Tarré, grandfather of Guillermo Mendoza, emigrated from Barcelona, Spain in the early 1900s and began making alcoholic beverages in his new home in Central México. Today, Mendoza has brought together the traditional family liqueur recipe with a festive, modern twist. The product's name, Espanta Suegras®, was based on Mexican popular folk culture. The blow out party favors, commonly used for celebrating New Years Eve in México, are colloquially called "espanta suegras," literally meaning "the one for scaring off mothers-in-law." Mendoza trademarked the brand in approximately 50 countries to create a product theme difficult to forget no matter what the language. Every bottle of authentic Espanta Suegras® includes a blow out party favor rolled around the neck.
Doug Hartel, the product's exclusive importer, has been very pleased with the initial reception that Espanta Suegras® has received in the United States. Every time he talks about the product and its concept, joyful conversations emerge. People love the unique and fresh flavor of the product, as well as the fun, festive excitement the product brings to an event or social gathering. With a 19.5% alcohol content that is similar to many wines, Espanta Suegras® can be consumed alone or can also be used to make the perfect mixed drink suitable for any occasion. Either enjoyed before, during or after a meal, Espanta Suegras® can be mixed with a shot of tequila if a stronger drink is desired. Espanta Suegras® is currently available in Arizona, California, Minnesota, Nevada, New Mexico, and Wisconsin, and will be available in additional states soon.
For more information about Espanta Suegras®, visit www.espanta-suegras-usa.com and contact Doug Hartel at telephone (920)563-6597.
