At the family-owned store in Boyle Heights, it's wall-to-wall tequila -- and some hanging from the ceiling too.
The sign on the side of the building says Tequila Warehouse, and that's what you'll find inside Ramirez Liquor in Boyle Heights: wall-to-wall and floor-to-ceiling shelves filled with bottle after bottle of tequila.
Co-owner Alex Ramirez has helped put together a selection of more than 350 tequilas, including coveted bottles. His family has been in the grocery business since the '70s, but, Ramirez says, "my brothers and I decided to take the business in a different direction." Ramirez Liquor opened in 1995 and remodeled about four years ago, taking the leap into maximum tequila coverage: "Before that, we stocked less than 50 tequilas -- the mainstream stuff."
"There are so many ultra-premium tequilas in the market now," Ramirez says. "We try finding out what's coming out in Mexico and what's selling there. Many tequilas aren't sold through the big distributors. You've got to do your homework; it's like putting the pieces of a puzzle together."
736 S. Soto St., Los Angeles, (323) 261-2915, ramirezliquor.com .
LA Times - Betty Hallock