Churchill Downs® Appoints Tequila Herradura® As The Official Tequila Of The 2008 Kentucky Derby®
Herradura Joins Other Brown-Forman Brands as the Official Toast of the Track
April 22, 2008, Louisville, KY – Churchill Downs has selected Tequila Herradura as the “Official Tequila for Kentucky Derby® 134”, becoming the first tequila maker to carry this prestigious honor.
Herradura, which translates to horseshoe in Spanish, will join other official Brown-Forman brands to the starting gates for Kentucky Derby 134 and Churchill Downs’ Derby-related events, including Woodford Reserve® Bourbon, Early Times® Mint Julep, Finlandia® Vodka, Korbel® California Champagne and Fetzer® Wines.
“Horses run deep in Herradura’s DNA as symbolized by the horseshoe logo on our product label,” said John Hayes, managing director for Herradura brands. “Our long history and rich tradition combined with the legacy of the Kentucky Derby makes the perfect trifecta.”
Renowned for being the tequila industry’s foremost innovator, Casa Herradura introduced the first Reposado tequila in 1974 and later launched the first Extra Añejo, Seleccion Suprema. In 1994, Casa Herradura launched el Jimador Tequila to honor the men who harvest agave plants. Today, el Jimador is the #1 selling tequila in Mexico.
About Casa Herradura
Founded by Ambrosio Rosales and Aurelio Lopez, Casa Herradura is one of the oldest and most respected producers of tequila, which many believe, delivers the world's highest quality, most authentic tequila experience because of the expertise and leadership it has developed since 1870.
Located and produced in the heart of Mexico’s tequila region, in the tiny town of Amatitan, Jalisco, Tequila Herradura is 100% blue agave tequila carefully crafted using traditional methods, such as cooking the agave in clay ovens and fermenting naturally with wild yeast. This sophisticated process delivers a rich, smooth and unexpected taste that evokes memories of our agave fields.
Selected “Best Distillery of the Year” by Wine Enthusiast magazine in 2007, Tequila Herradura is all natural and estate bottled. For more information, please visit www.herraduratequila.com
Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist, Fetzer and Bolla wines, and Korbel California Champagnes. Brown-Forman reminds you to drink responsibly.
Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of
Churchill Downs Incorporated.
Brown-Forman Corporation, Louisville, KY © 2008