TRAGO TAKES HOME THE COVETED DOUBLE GOLD MEDAL
RESERVED FOR THE BEST AT THE SAN FRANCISCO WORLD SPIRITS COMPETITION
Awards: Trago Silver - Double Gold Medal;
Trago Reposado - Silver Medal; Trago Añjeo - Silver Meda
(San Juan Capistrano, CA) April 2, 2007---Trago Tequila , a product of Trago International, announced today that they took top honors at the prestigious 2007 San Francisco World Spirits Competition. Even as a newcomer to the marketplace, Trago Silver won the coveted Double Gold Medal while Trago Reposado and Trago Añejo both placed with Silver Medals in the White Spirits category. In order to win the coveted Double Gold Medal, a spirit must receive a unanimous vote for a Gold Medal by all judges on the panel.
"We are thrilled to have our products earn such noteworthy honors from a competition as significant as the San Francisco World Spirits," expressed Trago International’s CEO and Founder Christopher Condon. "We have been incredibly well received since entering the marketplace this past November and these awards validate what we have been saying all the while….We have a winning product in all three of our tequilas!"
Since launching last winter, Trago Tequila has placed into thousands of accounts, along with becoming one of the most called for brands at the hottest restaurants and clubs across the country, including Butter and tenjune in New York, Salud in Chicago, Vessel in San Francisco as well as Element and Les Deux in Los Angeles. As striking in taste as it is in appearance, Trago (Trah-go) meaning "sip" in Spanish is produced according to a proprietary recipe and distilled at Los Alambiques by Felipe Camarena, son of the famous Don Felipe, the "Father of Tequila." Trago uses an extremely unique distillation process in that it distills first through copper and then through stainless steel, which contributes to the quality. True agave flavor and smoothness are hallmarks of Trago’s taste profile in all three products.
"Our Double Gold Winner, Trago Silver, is incredibly smooth with a taste that is prized by connoisseurs as pure agave flavor. That full-bodied agave flavor combines with fine aroma hints of pepper, citrus, mint and herbs making it the perfect mix for any cocktail," stated Condon. "I challenge vodka drinkers to replace their usual with Trago Silver next time they mix a cocktail if they truly want to experience an ultra-premium drink."
Trago’s Reposado, Silver Medal recipient, is rested in American oak barrels for four months creating a smooth, subtle caramel flavor while the Añejo, which also took a Silver, is aged for 18 months in used American bourbon barrels producing an undeniable agave, smoked peppery and vanilla aroma.
This year’s SF World Spirits Competition was its largest to date with over 700 total entries from 51 countries. In the tequila category alone, there were over 100 products entered.
For further information regarding Trago Tequila, please contact Emily M. Olsen, Director Corporate Communications or Victoria Pevan, VP of Marketing at 310.341.0873. Any press inquiries regarding Trago Tequila should be directed to Henry Eshleman, Platform Media Group, at 323.337.9042.
About the San Francisco World Spirits Competition:
The San Francisco World Spirits Competition is the first comprehensive international spirits judging ever held in the United States on an annual basis. It was founded in 2000 by Anthony Dias Blue, the Wine and Spirits Editor of Bon Appetit Magazine and Carol Seibert, the Managing Director of the San Francisco International Wine Competition. This year (2007) there were over 700 spirits entered from 51 countries making this the largest spirits competition in America.
About Trago Tequila :
As striking in taste as it is in appearance, Trago (Trah-go) meaning "sip" in Spanish represents the new shape in superior tequilas. Produced according to a proprietary recipe and distilled at Los Alambiques by Felipe Camarena, son of the famous Don Felipe, the "Father of Tequila," Trago is offered in Silver, Reposado and Añejo. Los Alambiques is currently producing 100% Webber blue agave tequila of consistently the highest quality as the area boasts the best soil and climatic conditions in the "Altos de Jalisco" region of Mexico. True agave flavor and smoothness are hallmarks of Trago’s taste profile; the pinnacle of ultra-premium tequilas with a thoroughly modern attitude and package that defines luxury.
Source:
pwrnewmedia.com
