Tequila, Jalisco - March 2006 - Casa Noble unveiled the new version of its multi-awarded Crystal tequila at a brilliant ceremony, during an historic tasting event that gathered more than 30 tequila experts and aficionados. The event took place at the new Tequila Museum at La Cofradia distillery, the first museum of its type inside an actual distillery in the city of Tequila.
The group of VIP visitors from USA and Canada were greeted with a special tour that included a visit to the production facilities and agave fields of La Cofradia. Just before dinner, four huge tables were set inside the Museum's gallery to host the premier event of the evening. Each participant found a snifter and 2 Riedel tequila glasses, bottled water, a tequila tasting sheet form and a book about Mexican Museums. Casa Noble's CEO Jose Hermosillo and Carlos Hernandez President of Casa Noble presented the group with a superb guided tasting session. The BIG announcement immediately followed: they all were about to become the first people to ever taste the NEW Casa Noble Crystal, the highly acclaimed 100% agave ultra-premium, triple distilled blanco.