On July 20, 2006, Tequila Ley .925 S.A de C.V. launched into the world market the first collection of Pasión Azteca Tequila bottles, all of which are dipped in precious metals such as platinum, gold and silver.
The Pasión Azteca, white-gold & platinum bottle, established and broke a world record as being the most expensive liquor bottle in the World, when sold to a collector for $225,000 USD.
This sale credited Tequila Ley .925 with world class recognition in the Guinness Book of Records in October 2006, for selling the Most Expensive Bottle in the World.
Through a Cultural and Commercial Publication Foundation we also hope to publish a book narrating the “success story” of how the original idea was conceived and developed in Mexico, thus promoting the National Drink of Tequila presented in the most expensive bottle in the world.
Terms of Sale:
The purchaser of this bottle will be obliged to respect the legal terms required for sale, which will be: “The name of the buyer will appear publicly, whether it be a company or private, or the legal representative of such person”. This is in order to establish the source of the purchase so that we can request the authorities of the Guinness Book of Records to certify and validate this NEW WORLD RECORD “In Situ”.
When the actual World Record has been certified by the panel of judges of the Guinness World Record, the original certificate will become the property of the purchaser of the bottle of Diamond Sterling, and a copy will be given to Tequila Ley .925 including the legal rights to promote the sale of such item.
The sale of this bottle will be open to the public and can be seen on our website www.ley925.com from July 20, 2007.
On July 23, 2007, the CEO of Tequila Ley .925 Fernando Altamirano, will be presenting this item in all the major casinos and to possible purchasers in Las Vegas, Nevada, USA.
Also, in August, and based on the same legal terms, it will be promoted in London, Great Britain, Paris & Monaco, France, as well as in Dubai, Arab Emirates.
The price of this unique item will be: 1 million Euros